Bitcoin: In a world where financial strategies are rapidly changing, some companies are rewriting the rules of corporate treasury management. Metaplanet, a Tokyo-based firm, has once again captured global attention with its aggressive Bitcoin strategy. The company recently revealed that it now holds an astonishing 20,000 BTC after its latest purchase, making it one of the most significant corporate players in the crypto space.
A Massive Bitcoin Purchase That Shook the Market
On Monday, Metaplanet confirmed the acquisition of 1,009 additional Bitcoins. The average purchase price stood at 16.33 million yen per coin (around $111,000), bringing the total cost to approximately 16.48 billion yen ($112 million). At current market prices of nearly $107,407 per Bitcoin, the purchase is now valued at $108.6 million.
This single buy pushed Metaplanet’s total Bitcoin holdings to 302.3 billion yen roughly $2.14 billion. The company’s overall average purchase price across all holdings now sits at about $102,800 per Bitcoin, reflecting not only confidence but also long-term commitment.
Accelerating Bitcoin Adoption in 2025
What makes Metaplanet’s move even more striking is the speed at which it has accumulated Bitcoin this year. Back in June 2025, the company held just over 13,000 BTC. Fast forward to September 1, and that number has surged to 20,000.
Bitcoin This growth wasn’t accidental. Metaplanet financed its purchases through a mix of capital market activities and operating income, signaling a carefully planned strategy. Alongside the purchases, the firm reported a BTC Yield of 30.7% for the quarter an internal metric designed to assess shareholder value. While earlier quarters saw this figure skyrocket above 300%, the current yield still underscores strong performance.
Metaplanet’s Bold Strategy and Global Comparisons
Bitcoin Metaplanet’s decision to fully embrace Bitcoin as a treasury asset dates back to December 2024, when the company officially adopted crypto as a core business strategy. Since then, it has been compared to U.S.-based MicroStrategy, which has also built its reputation on massive Bitcoin reserves.
Both companies share a belief that Bitcoin can serve as a hedge against inflation, currency dilution, and economic uncertainty. For investors, this signals that major corporations are no longer treating Bitcoin as a speculative asset but as a serious financial shield for the future.
Eric Trump Joins the Story
Bitcoin Adding even more intrigue, Metaplanet brought Eric Trump on board earlier this year as an advisor. His role, according to the company, is aimed at accelerating Bitcoin adoption and strengthening Metaplanet’s international presence.
Bitcoin Eric Trump is set to attend the company’s upcoming shareholder meeting in Tokyo, a move that has sparked curiosity across the global financial community. The Trump family has been steadily expanding its footprint in the digital asset space, from stablecoins to mining projects, and their involvement with Metaplanet underscores how mainstream Bitcoin strategies are becoming.
A New Chapter for Corporate Bitcoin Adoption
Bitcoin Metaplanet’s journey highlights a growing trend: corporations are no longer shying away from digital assets. Instead, they are diving in headfirst, reshaping how financial security and growth are defined. With 20,000 Bitcoins now under its belt, Metaplanet has established itself as one of the boldest Bitcoin-focused companies in the world, standing alongside giants like MicroStrategy.
Bitcoin Whether this strategy pays off in the long term will depend on Bitcoin’s market trajectory. But one thing is certain Metaplanet has made its intentions clear: it believes Bitcoin is the future of corporate finance.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments are highly volatile and carry significant risk. Readers are encouraged to conduct their own research or consult a financial advisor before making investment decisions.
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