USA TODAY: Co., Inc. Rebranding Explained A New Era of Trusted Journalism and Digital Growth

On: November 19, 2025 11:02 PM
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Friends, in the times we live in, accurate information and trustworthy journalism are more important than ever. Recognizing this need, Gannett Co., Inc. has taken a significant step and changed its name to USA TODAY Co., Inc. This change isn’t just a name, but rather reflects a larger vision and a strong commitment to connecting people. USA TODAY has always been a trusted pillar of American journalism, and now, by aligning the company’s identity with this influential brand, it has been strengthened even further.

The True Mission of USA TODAY Co., Inc.: Connecting Countries and Communities

USA TODAY Co. is a large media company with a robust network from national to local levels. This includes the USA TODAY NETWORK, which delivers trusted news to millions of people through newspapers and news platforms across the country. The company also has a strong network in the UK, where it operates a subsidiary called Newsquest.

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The company’s mission isn’t just to deliver news, but also to build trust, connect communities, and provide timely, accurate information. Whether it’s national issues, local topics, or global trends USA TODAY Co. connects with audiences at every level, creating a trusted experience.

Why was the new name necessary

The company recognized that the name USA TODAY is a symbol of trust, fairness, and balanced reporting recognized worldwide. Leveraging this strength and trust, Gannett changed its entire corporate brand to USA TODAY Co. to further strengthen its voice in the media world. This change demonstrates the company’s desire to connect deeply with its readers, viewers, and advertising partners.

The Company’s Major Role in the Digital World

Today, every business wants to go digital, and USA TODAY Co. is playing a major role in this transformation. Its digital marketing brand, LocaliQ, empowers small and medium-sized businesses with digital marketing. Whether it’s SEO, social media management, digital advertising, or brand promotion LocaliQ provides businesses with the perfect opportunity to grow. This way, the company is making a significant contribution not only to journalism but also to the digital ecosystem.

Company’s New Successes and the Future with AI

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Recently, the company released its third-quarter results, demonstrating rapid progress on key goals such as digital operations and cost improvement. Most notably, the company also signed a new AI licensing deal with Microsoft, which has the potential to take journalism and digital services to a whole new level. This partnership with AI technology could prove to be a step towards making content creation, data analysis, and digital experiences even smarter in the future.

Frequently Asked Questions

Q1. What was USA TODAY Co. previously known as?
The company was formerly known as Gannett Co., Inc.

Q2. What types of services does the company provide?
The company provides journalism, local and national news, digital experiences, and digital marketing services under the brand name LocaliQ.

Q3. Does it operate exclusively in the US?

No, its network also exists in the UK, where Newsquest operates under its umbrella.

Q4. What is LocaliQ?
LocaliQ is the company’s digital marketing platform, which helps small and mid-sized businesses promote themselves online.

Disclaimer: All information provided in this article is based on available press releases and official data. It is for informational purposes only. Please verify the company’s official sources before making any business or investment decisions.

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